Sitora Takanaev 

Sitora is an Emmy-winning commercial and film producer with BFAs in Film & Broadcast Production from Tashkent State Institute of Arts and Milwaukee Area Technical College. Sitora started working as a casting director because she loves to connect with people and bring people together. She founded Cream City Casting in 2014 as a community casting service for brands, content creators, and filmmakers. In 2018, Sitora started to scale up Cream City Casting model towards a technology driven casting platform now known as Oncata. She sees bringing more diversity and authenticity into media as her mission with Oncata.